We propose a family of new measures for edge importance estimation. We focus on weighted directed networks where weights indicate the intensity of connections between nodes. We reward edges that increase node-to-node influence compared to direct connections between them. This approach allows to reveal hidden channels of the influence in networks. We apply the proposed model to food export/import networks in order to elucidate the most important trading relations. We compare the results with edge-betweenness centrality and investigate the interdependence between edge importance and centrality measures of corresponding source and sink nodes. The results are provided in dynamic.