This study aims to identify the context-dependent effects of communication with customers in various organizations, as well as the impact of such effects on the management of business processes and the stuff development. The word “context” we understand here as words, phrases, and behavior sometimes manifested in the complex (Hall 1976, 1960). Initially, the problem was found in the analysis of feedback in customer complaints, also in conficts and aggressive behavior of the parties, in which customers note specifc and hidden aspects of verbal communication. On the other hand, the staff in the organizations reviewed often indicate the lack of motivation. Such problems lead to constant staff rotation, reduced quality of internal business processes, and decrease of effciency indicators. Attempts to improve the situation by classical methods of management like control and development of internal feedback systems from employees do not help, and problems become even unsolved. Questionnaires and interviews indicate some communication problems that are usually ignored by the Management Board or CEO because their religion is modern technologies and information systems